A Science-Based, Individualized Nutrition Campaign
“Eat for You” is a fun, science-based, personalized educational campaign by the Portion Balance Coalition, designed for both consumers and healthcare professionals and aligned with the 2025–2030 Dietary Guidelines for Americans message to “Eat the Right Amount for You.”
Because nutrition isn’t one-size-fits-all, Eat for You focuses on portion balance while considering the whole person. Using a simple, intuitive tool—the hand—to represent food groups in alignment with USDA’s MyPlate, the campaign translates guidance into practical, everyday decisions. It also reflects a broader food system approach—supporting how portions are understood and applied across products, menus, and real-world eating environments.
Campaign Preview
Click the arrows below to scroll through the preview of consumer education, social media, and marketing resources.
Education Materials
Ready-to-use educational resources with the flexibility to customize our materials for your audience. Includes videos (modular and full versions), static images, and suggested scripts.
Social Media
Support your educational efforts on portions with this set of social media graphics and captions for nutrition educators.
Marketing Posters
Reinforce your portion-related education efforts with these printable posters from the Eat For You campaign.
Questions about the “Eat for You” campaign?
We’re here to help! Contact us at the email below with any questions on how we can help you utilize this in your marketing.
portionbalance@georgetown.edu